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Gillette Venus Campaign Encourages Women to Drop the Labels

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http://youtu.be/VFEaj2rNknU

It is so simple to label somebody as “clever” or “amusing” or “sporty”, however a new viral video wants women to accept all their different qualities.

Gillette Venus discovered that 70% of women around the world felt labeled since they were 10 years old and worse, 42% of them had their lives affected in a negative way, hence the company initiated the “Use Your And” commercial to stand up against one-dimensional perception of women.

The reality is that a person can be an aviator “and” a ballerina. She can be powerful “and” sensitive.

The uplifting video features a spoken word poet describing the damage that stereotypes produce and shows women taking part in all kind of activities: playing the drums, designing clothes, dancing and skateboarding.

“When someone labels you this or that, use your ‘and’ to take a stand,” says the girl in the commercial.

“We used real people, real girls,” explains Amy Hill, the video’s director. “We wanted to represent as many different ideas as possible. I hope females will see this and go ‘I’m somewhere in there, and I’m actually just not one vignette, I’m in a bunch because I am many things.’ I think we can be really proud that we’re multifaceted, that we’re multidimensional.”

The ad has gained more than 9.7  million views and women are posting their thoughts on Twitter adding the hashtag #UseYourAnd.

This is the story of &

This is the story of &

Gillette Venus- This is the Story of & Campaign

Gillette Venus- This is the Story of & Campaign

facebook Gillette Venus #UseYourAnd

facebook Gillette Venus #UseYourAnd

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